Fun Food Friday: New York’s Rainbow Bagel Craze

Popular with tourists and locals alike, these rainbow bagels have been all the rage on Instagram and today I’ve got the inside scoop. The two Brooklyn locations have seen major lines so you definitely want to try for an off-peak time like midweek or first-thing in the morning. I was surprised by the really long evening lines so don’t expect the crowds to thin as the day goes on.

On a recent weekend visit, they were handing out home-made rainbow playdoh to kids which definitely made the wait go by a little faster.  The colored bagel and cream cheese offerings change often but you can count on the famous rainbow bagels being on the menu, until they sell out for the day.

The rainbow bagels are slightly sweet so they are great paired with the funfetti sprinkle-loaded or canoli flavored cream cheese.  The day we visited, they were also selling Superbowl team colored bagels and red, pink and white red velvet bagels.  My daughter paired her red velvet bagel with red velvet cream cheese and it was like eating dessert for breakfast.

In addition to the colored varieties, there are traditional and non-traditional bagels (like Cragels) and flavors (savory and sweet) that shouldn’t be overlooked.

If you’re craving something savory, the bacon, egg and cheese bagel features all three ingredients baked right in/on the dough. It sounded a little weird but it was one of the tastiest bagels I’ve ever had.

Have you ever had a rainbow bagel?  Tell me about your experience below in the comments.